Produce all the deliverables of a film festival dedicated to a director of your choice. Discover a common thread that appears in each of the director’s films and conceptualize a design aesthetic that brings it to life. Develop the system of deliverable which should include: a catalog of movies, poster, DVD set case, sound track, packaging and promotional materials such as website and advertisements which all capture the essence of your fictitious film festival.
The director I chose to center the film and music festival around was the director and music journalist Cameron Crowe, who is known for his classic 90’s movies, inspiring sound tracks, and influence in the world of music and pop culture. A common thread I found throughout his movies was the misfit’s struggle with the high and low moments of love, life, and belonging. I decided to go with a brighter color palette oftenfound in sunsets and sunrises, as Crowe often metaphorically depicted his star misfit in moments through the sun.